Our leaders do more than just share their experience and knowledge. They share our clients’ passion to change the world and every employees’ optimism to make it a reality.

Alan Hall
Chief Executive Officer

All in, all the time

It’s a privilege to spend my day thinking about how to ignite change and then work alongside incredible people to see that change happen. I’m a true believer in our clients and their causes. I have a clear vision for One & All and the impact we can have for good, and I’m deeply committed to leading our agency and our clients to achieve it 24-7.

Sharing is a spark

I see sharing as a key part of being fully human. Sharing of ourselves, our ideas, talents, resources, and anything else is the ultimate way to deeply connect in our community both locally and globally. The magic happens when ordinary people come together, sharing their talents and passions—it sparks the extraordinary in all of us.

Making the impossible, possible

We are creating a new entity—an agency, a company, a tribe—that is deeply and fully committed to bringing significant and lasting change for good to our world. Every day, we join with like-minded people to accomplish something that we know is challenging (maybe nearly impossible), but tremendously worthwhile and so much bigger than our individual selves.


Alan learned his marketing fundamentals and the importance of serving clients he believes in wholeheartedly working alongside Russ Reid (the man) almost 30 years ago. Since then Alan has held senior‐level positions at various commercial agencies in the Los Angeles area before returning to One & All in 2002.

Fun Fact

Traveling is one of my greatest passions in life. In fact, I’ve visited over 40 countries and have been to every state in the U.S. except Vermont, New Hampshire, and Rhode Island. I looked on a map and saw that these states were really close to each other—close enough, in fact, that all three could be visited in a single day. So, one of my goals in 2019? A day trip in the Northeast—I can visit clients and hit 50 for 50. That's what I'd call a win-win.
Jane Chong
Chief Innovation Officer

Finding new solutions

I was the kid reading encyclopedias during the summer. I am passionately curious and love learning new things: This helps me approach my work with an open mind, looking at problems and challenges through a myriad of perspectives. I am a champion of people and I truly believe that everyone has something to contribute—my job is simply to bring out the best in each person.

Faith in people = Faith in humanity

I believe in human agency, I believe that people have the capacity for choice—and have seen over and over again how their decisions benefit others and contribute to the greater good. This both inspires me and fills me with great awe. I also see this every day when I witness our people working together on behalf of our clients, bringing their individual strengths and talents to the table to help change the world.

Don't stop believing

As corny as it may sound, the opportunity to be part of something good is what gets me out of bed in the morning. The idea that with each new day comes new opportunities is incredibly motivating to me—that whatever may have happened yesterday, today is a fresh start. And anything is possible.


Jane uses her strengths as a strategic thinker and people person to push One & All forward. She has worked at top agencies in both NYC and LA, including Deutsch, Ogilvy & Mather, and mcgarrybowen. Jane leads our Creative, Digital, Strategy, and Innovation teams.

Fun Fact

I’m a huge fan of what younger folks might refer to as “old people things.” I have over 1,000 vinyl albums, prefer actual books to anything digital, and my idea of a perfect Sunday morning is the Gray Lady, a pot of coffee, and some classic Van Morrison on the record player. And if my two precious kitties, Howser and Dreamy, are purring on the sofa next to me, all the better.
Steve Harrison
Chief Client Officer

Live for the challenge

I love people, I love our clients, and I love the challenge of bringing them together. I’m a driven person and 100% committed because I believe I have the best job in the world—I can give back, be entrepreneurial, and always figure out how to get stuff done for our clients.

Lucky to serve

Sharing always leads to greater things. This job gives me unlimited opportunities to share what it means to give back. I believe in what our agency has to offer and believe we’re incredibly lucky to serve this industry.

Great people, greater achievements

I’ve seen truly talented people with amazing experience, education, and unlimited earning potential choose to join our team to do good in the world. My favorite part of the job is when we come together to achieve something greater than anything expected—when we forget about individual goals and singularly focus to achieve something great.


Steve brings 25‐plus years of marketing experience in both nonprofit and commercial sectors and a philosophy that focuses on results and relationships. He oversees Account Management and New Business efforts at One & All, and ensures that overall client expectations are met.

Fun Fact

I love listening to the blues, from Led Zeppelin to Robert Johnson, Etta James, Stevie Ray Vaughn, The Allman Brothers Band, Lynyrd Skynyrd, Eric Clapton, Jimi Hendrix, The White Stripes, and even John Mayer. This music speaks to me. I may appear to be suit and tie on the outside, but on the inside, I’m 100% rock and roll.
Don Haggstrom
Chief Financial Officer

Work is pleasure

When your job is helping companies deliver on life-changing programs and activities, it doesn’t really feel like work. It’s like a gift. I’ve been lucky enough to do this for quite a while and it never gets old—if anything, it keeps getting better as the technology and possibilities improve.

A place for all of us

My strengths are analytical and financial, and yet I feel—and am embraced as—a part of any creative work we do or idea we have that raises millions of dollars or increases awareness for our clients. And I’m not alone. From interns to the CEO, everyone here is vital to each one of our clients’ missions.

Hands-on helping

One of the things I love about working here is our ability to volunteer with our clients. Not only does our project work have an impact on what they do, but we also have the opportunity to personally help and see up close the good our clients are bringing to the world.


Don has over 3 decades of experience in direct marketing, finance, and operations with both nonprofit and commercial accounts. As CFO of One & All, Don works with the team to deliver results in the U.S. and Canada for all our clients.

Fun Fact

I love cycling. In fact, one might say that I burn more rubber than a NASCAR driver. There’s nothing like getting up and watching the sun rise as I ride through the hills. It’s the perfect way to start the day.
Perry A. Moore
SVP, Execution & Delivery

Lift others

If we’re asking the world to change their focus from “I” to “We,” we need to embrace that, too. So, I see my role as not just to lead, but to create a true teamwork environment where everyone’s growth—both personally and professionally—is tied together. A rising tide should lift all ships, so by lifting the fortunes and spirits of my colleagues, we’re able to bring that energy to our clients and the people they help.

Give thanks

My faith reminds me to be thankful every day for all the joys and stresses in my life, my wonderful co-workers at One & All, and the impact our work can have on our clients and other people’s lives.

The best results

I never forget that the work we do here together helps the less fortunate around the world. To me, The Power of We always yields the best results for the world, our clients, our agency, and each other.


Perry leads Operations for One & All’s clients including The Salvation Army, American Red Cross, and Operation Smile. She has 30 years of expertise in strategic and creative planning, new business development, and operations.

Fun Fact

“Life battles don’t always go to the stronger or faster man, but sooner or later, the man who wins is the fellow who thinks he can.” Taking this quote to heart, I recently committed to the Atlanta Tough Mudder: a grueling ten-mile race with over twenty obstacles. I got a bit dirty, but proved to myself that I could conquer fear.
R. Kevin White
SVP, Media, Research & Analytics

Got to give back

Having been blessed in so many ways, I truly believe I have an obligation to give back to the world. Being part of One & All allows me to do that through our clients. Specifically, it lets me apply my nerdy creativity—a combination of seeing patterns, anomalies, and nuggets along with wanting to dig through all of the “what ifs” to come up with the best possible solutions for clients.

Share to care

I think our urge to share is inherently about telling stories. Sharing stories—about ourselves, about others, about helping, about pain and need—is what leads to understanding. Understanding leads to empathy, empathy leads to action, and action leads to positive change.

We can do this

People learned millennia ago that combined abilities are stronger than individual abilities alone. Every time there’s a natural disaster on TV, you see it. Neighbor helps neighbor dig through the rubble, strangers come in from out of town to lend a hand, organizations swing into action with food, water, and a place to stay. What we do at One & All is simply the next logical step in the evolution of people unleashing their combined strength for good.


Kevin has spent 20 years in the industry and been with One & All since 2007. He leads our media planning & buying, research, and analytics efforts to maximize fundraising results. Prior to joining One & All, Kevin served as Vice President, Group Director at MediaCom.

Fun Fact

I’m unofficially known as the agency travel guru, planning vacation destinations 3-5 years in advance. If anyone needs advice on a destination, restaurants, activities, or wants a minute-by-minute Excel spreadsheet itinerary, I’m happy to advise.
Courtney Jespersen
VP, People

It starts with people

The Power of We starts with us, so who we bring into our team is important. Whenever a manager comes to tell me that a new hire is a “rock star,” it makes me feel really proud of my team and all the work we put in. In our industry, you meet every type of person—brilliantly creative, super analytical, introverts, extroverts, etc. But my feathers don’t get ruffled easily. I’m fair and practical. Which comes in very handy when dealing with different personalities.

Real impact

It’s one thing to say sharing creates awareness and awareness creates action. It’s another to see it. Personally speaking, I have a family member who received an organ transplant. I have never seen the magic (and power) of sharing work better than I have in the organ donation world. It’s miraculous!

Everyone plays a part

No matter your role here, it takes the power of us all every day to ensure the success of this agency and the deeply important work we do. The campaigns we create are saving lives. It’s pretty hard to find a corporate company where you get to do that every day.


Courtney has been involved in corporate recruiting and human resources for 20 years across various industries. At One & All, Courtney and her team are responsible for finding the best talent and ensuring that all of our employees are well cared for.

Fun Fact

One of my fondest memories at One & All is when Jane Chong, our Chief Innovation Officer, taught me how to become an expert sticker maker. I gotta say, it was pretty magical, and now I am the unofficial sticker maker for all parties and events at the agency.